Privacy Policy

Effective date: This Privacy Policy was updated on 01/05/2018 and is effective as of that date.

General
This website http://www.aedaudio.com ("Website") (excluding any linked sites) is administered by us, AED Distribution [Bedrijvenpark De Veert 13/004, Willebroek, Belgium, BE 0421.857.156 (“AED”, “we” or “us” ), which is also the controller of the Personal Data gathered about you and processed in accordance with this Privacy Policy.
This Privacy Policy describes the types of information we collect on this Website, including information relating to identified or identifiable individuals ("Personal Data"), for which purposes we use such Personal Data, with whom we may share it, and the rights and choices available to you regarding our use of your Personal Data. This Privacy Policy also describes how your Personal Data are secured and how you can contact us about our privacy practices.

Please read this Privacy Policy before using or submitting any Personal Data on the Website.

By accessing and using this Website, you confirm that you have read and that you understand the way we collect, process, use and disclose your Personal Data as described in this Privacy Policy.

Please note that before using or submitting Personal Data on certain sections of the Website, you might be asked to confirm electronically your acceptance of this Privacy Policy by ticking (a) specific box(es) and/or clicking on a "APPLY NOW" or similar button. Your affirmative action in ticking that box and/or clicking on that button and your use of this Website signify that you agree to the collection, processing, use and transfer of your Personal Data as described in this Privacy Policy.

Our records of your acceptance of this Privacy Policy, the date thereof, and of all future amendments to this Privacy Policy, shall be regarded as conclusive and written evidence of your consent.

1. For which purposes does AED collect Personal Data?
In certain sections of the Website you are asked to provide your Personal Data, in particular your (personal) details, such as your name, email address and/or address. We can use these details for various purposes, indicated by the Website:

- One purpose is to answer your question (Your personal data will be processed because the processing is necessary for the entering, or taking steps to enter into a contract with you at your request - Article 6, 1., (b) GDPR)
- If you have authorized us to do so, we can also use your details to approach you by email with news on AED Audio products and offers (receive notices, newsletters or electronic mails or general information on AED Audio or related products). (Your personal data will be processed based your consent - Article 6, 1., (a) GDPR)
- We can also use your name and address to send you information on AED and/or its products by post. If we want to approach you by telephone, we may use your telephone number (if you provided it to us). (Your personal data will be processed based your consent -Article 6, 1., (a) GDPR)
- We can add to your details other information that we already have or have received from a third party. We do this for marketing purposes and to better adjust our products and services to your needs. (Your personal data will be processed based your consent - Article 6, 1., (a) GDPR.)
- We can use your data to fulfil other legitimate purposes disclosed to you at the time you provide your Personal Data or as otherwise permitted or required to comply with applicable laws and regulation. (Your personal data will be processed because the processing is necessary for the purposes of the legitimate interests pursued by AED Audio/AED, our affiliates or other third parties (such as existing or potential business partners, suppliers, customers, end-customers, governmental bodies, or courts) and such interests are not overridden by your interests or fundamental rights and freedoms - Article 6, 1., (f) GDPR.)

We shall obtain your prior express consent (opt-in) for the above-listed purposes where required under applicable law.

2. To whom can AED provide Personal Data?
We do not sell or otherwise disclose Personal Data you provide us or we collect about you, except as described below or with your prior express consent.
It may be necessary to share your Personal Data with:

- affiliated companies for the purposes described in this Privacy Policy, primarily for business and operational purposes; if you would like to see the list of AED Audio's affiliated companies click here
- in the event of a merger, acquisition, sale of assets, joint venture, or any other transaction that results in a change in control or ownership of AED, in whole or in part; or in the event of a corporate reorganization, bankruptcy, insolvency proceeding, or similar circumstance, if permitted by and done in accordance with applicable law; or
- third party services providers and suppliers acting on our behalf and under our instructions, that provide services to us such as web-related services, advertising or analytics, so that we can supply a product or service you ordered from us, to administer web servers and to store information on back-up disks. Such third parties can only use the data for the abovementioned purposes. Any other use is prohibited.

AED shall not provide your Personal Data to other third parties without obtaining your prior permission, unless it is required to do so under a statutory provision or court order. In particular, AED may disclose your Personal Data in the following circumstances:

- to respond to authorized information requests from law enforcement authorities or judiciary or when otherwise required or permitted by law;
- to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to this Website or the public.

These recipients may be located in countries other than the country in which personal data was originally collected, it being noted that your personal data will only be transferred within the European Economic Area or other countries recognized by the EU Commission as adducing an adequate level of protection of personal data.

Only a limited number of individuals within AED (e.g. individuals in sales, support, legal, finance, IT and accounting departments, as well as certain managers with assigned responsibility) will be granted access to your Personal Data on a need to know basis.

3. Which Personal Data can AED collect and process?

Information you provide
AED collects Personal Data about you (i.e. any information that relates to you as an identified or identifiable individual), such as your name, your age, your e-mail address, your telephone number and your preferences and interests through your use of this Website, namely when you respond to questionnaires, forms or surveys posted on the Website, communicate with us or take part in interactive features.

Automatic Information Collection
Subject to your consent where required by law, we and our third-party service providers may use a variety of technologies that collect and provide information about how the Website is accessed and used. Such Information may consist of your internet browser type, operating system, service provider, the webpages you viewed, the time you viewed them and for how long, demographic information about you (such as your age, gender, language, location and interest areas, where available) and what webpages you looked at before viewing the current page. We use this information to get a better idea of how our users interact with our Website and then tailor and improve our Website accordingly. Such information generally cannot be linked to you individually, but if we can link it to you then we treat it as your Personal Data in accordance with this Privacy Policy

Certain information is gathered by means of cookies. AED uses cookies and similar technologies on this Website as described in our Cookies Policy available at www.aedaudio.com/en/cookie-policy. By clicking the ‘I Understand’ button on the AED Audio Cookie Banner, you are agreeing to our use of cookies and similar technologies in line with your current cookie setting and in accordance with our Cookie Policy. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly. You will always be able to withdraw your consent and change your choice by amending your browser settings in the future. If you disable cookies that we use, this may impact your user experience while on this Website.

4. Is AED responsible for other websites?
The Website may include references (in a hyperlink, banner or button) to other sites related to (a specific aspect of) this Website. This does not automatically mean that AED/AED Audio is associated with these other sites or its owners.

These websites are not under AED's control. We are not responsible for the content of these websites, any products or services that may be offered through these websites or any other use of these websites nor for any data processing and privacy practices associated with such websites. We invite you to review these websites' privacy notices if you visit them or provide any Personal Data to them.

5. How does AED protect your Personal Data?
AED takes – and requires that any service provider and/or third party processor processing Personal Data on behalf and under the instructions of AED takes – appropriate technical and organizational measures to protect your Personal Data against accidental or unlawful destruction or accidental loss, misuse, unauthorized access, disclosure, alteration or destruction, and against any other unlawful form of processing of information as defined by the applicable law.

However, please note that no electronic transmission or storage of information is 100% secure. Therefore, despite the security measures that we have put in place to protect your Personal Data, we cannot guarantee that loss, misuse, or alteration of data will never occur.

6. What rigths do you have?
Under applicable Data Protection Laws, you have the following rights (under the conditions set out in applicable Data Protection Laws): (i) to access personal data AED holds about you, (ii) to request rectification, supplementation or erasure of personal data about you, (iii) to request AED to restrict the collection, processing or use of personal data about you, (iv) in certain circumstances, to object for legitimate reasons to the processing of your personal data (including the right to object, upon request and free of charge, to the processing of personal data for direct marketing purposes), (v) to request data portability, and (vi) to know the identities of third parties to which your personal data are transferred. You also have the right to lodge a complaint with the competent supervisory authority.

If you want to exercise your rights under applicable law, or for more details and questions relating to AED's data processing activities, please contact us by sending a dated and signed request to us, together with a copy of your valid ID card or any other valid identification document, at our address above or via e-mail to the address set out below under Section 10.

7. Can this privacy statement be changed?
Except to the extent limited by applicable law, AED may decide at any time - at its discretion - to change, modify, and/or add all or parts of this privacy policy in the future as permitted by law. Any change to this Privacy Policy will be posted on this page and, notified to you by e-mail (where appropriate or required by law and to the extent that we have your e-mail address). We will indicate above the date on which this Privacy Policy was last modified.

8. How long do we keep your Personal Data?
Personal Data will not be kept for longer than reasonably necessary for the purposes identified herein, for up to ten years after the end of your contractual relationship with AED/AED Audio (if any), unless shorter or longer retention periods apply under applicable law.

9. Wo can you contact with questions and requests?
If you have any questions on AED Audio's privacy policy, or to exercise your rights under applicable law, please contact us by email at info@aedaudio.com or at the contact address below:

Bedrijvenpark De Veert 13/004
2830 Willebroek
Belgium